C O N V E N T I O N A L
(adj) based on or in accordance with what is generally done or believed.
It courted the fate of doomed projects of the past like, for instance, Lady Gaga’s Artpop or Madonna’s American Life, albums that placed ideas over the conventional sound or the demands of the marketplace.
Source: http://time.com/4305810/beyonce-lemonade-hbo/
There was a conventional look with the models that did not impress the judges.
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